Did you know that Apple never ceases to amaze us? Just when we thought we had everything under control regarding the presentation or the Glowtime of the iPhone 16, Apple Watch Series X, and AirPods 4. The Cupertino company decided to play with our expectations once again. Although all the rumors pointed to the much-anticipated presentation happening on September 10th. Apple surprised us by moving it up to September 9, 2024, at 7:00 p.m. Spanish time. This decision seems to be a strategic move to avoid coinciding with a crucial electoral debate in the United States. Let’s break down all the details that make this event an unmissable date for tech enthusiasts.
Event Presentation | Official Date | Local Time in Spain |
---|---|---|
iPhone 16, Apple Watch Series X, AirPods 4 | September 9, 2024 | 19:00 |

The Strategy Behind the Date Change
As I’ve often said in my columns, Apple is a company that keeps things mysterious until the very last moment. This time was no different. While early predictions pointed to September 10th as the almost certain date for the launch, Apple decided to move it up by a day. Why this sudden change? The answer might lie in politics. September 10th coincides with a significant electoral debate in the United States, and it seems Apple doesn’t want its event to be overshadowed by another major news event.

This move not only demonstrates Apple’s ability to quickly adapt to circumstances but also shows its interest in staying at the forefront of global attention. By changing the date, the company avoids competing with another major event that could divert the media’s and the public’s focus.
Rumored Date | Confirmed Date | Reason for Change |
---|---|---|
September 10, 2024 | September 9, 2024 | Electoral debate in the U.S. |
What Can We Expect from the September 9 Event?
With this new date confirmed, Apple has started sending invitations to the lucky ones who will be able to attend the event live. This is a usual procedure since attendees need to organize flights, hotels, and other logistical details in advance. This also confirms that the announced date will not change again. In just 14 days, we’ll be able to get a close look at the iPhone 16, Apple Watch Series X, and AirPods 4—not through leaks or rumors, but in their official, final versions.
The event is scheduled for 10 a.m. PT, which corresponds to 7:00 p.m. Spanish time. Personally, I always found this time more convenient for the European audience as it allows more people to follow the event live without having to wake up early or stay up late.

Apple Keeps the Mystery Until the End
If there’s one thing we’ve learned from Apple’s previous events, it’s that there’s always an element of surprise. While there were leaked images of invitations featuring a supposed new color for the iPhone 16 Pro, the actual invitations now circulating do not include any hint of this color. This doesn’t mean we won’t see that new color; instead, it suggests that Apple seems to want to focus on other aspects of the launch, such as the new features powered by Apple Intelligence.
This shift in focus indicates that Apple is more interested in highlighting technological advancements and new capabilities of its products rather than focusing solely on aesthetic details like color. However, this only heightens the anticipation. We are all eager to see what else Apple has in store for this event, which promises to be one of the most exciting launches of the year.
Expected Feature | Current Status |
---|---|
New iPhone 16 Pro color | Not confirmed in current invitations |

MundoVirtual’s Perspective and User Opinions
From MundoVirtual‘s perspective, this change in the launch date is yet another example of how Apple knows how to play its cards in the tech market. Changing the date of such a highly anticipated event is not a decision taken lightly, but Apple has once again shown that it understands its audience better than anyone. By avoiding coinciding with a major political event, they ensure they get all the attention their new products deserve.
What do users think? Reactions are varied: some are excited about the possibility of seeing the new products earlier than expected, while others criticize the lack of stability in the announced dates. However, everyone agrees that Apple always knows how to keep us on the edge of our seats.
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And you, what do you think of this decision by Apple? Do you think it was a good move to bring the event forward? Are you planning to purchase any of the new products? Leave us your opinion and join the conversation! Don’t forget to subscribe to our social networks( live the event) and MundoVirtual so you don’t miss any details of what’s to come. See you on September 9 with all the news.