One Day, Netflix Read Your Mind: OpenAI’s AI Is About to Change How You Watch Forever

Did you know we’re closer than ever to Netflix recommending movies like your best friend—or your digital therapist?. This isn’t just another basic algorithm pushing the latest trend. This time it’s real artificial intelligence, courtesy of OpenAI, that can suggest what to watch based on how you feel. Yep, next time you open the app, you might just say “I feel sad”… and Netflix will know exactly what you need.

Table: What OpenAI’s AI Is Already Testing on Netflix

FeatureDescription
Available InAustralia and New Zealand
DeviceiOS only (for now)
AI ProviderOpenAI (likely ChatGPT)
Search TypeEmotional, conversational, open
Example Command“Recommend something to make me laugh hard”
Netflix is now testing OpenAI technology in its search engine.

When You Discovered AI Could Understand You Better Than Your Friends

I’m completely fascinated by this leap. For years I’ve tested every recommendation engine out there—those based on viewing history, popularity, even genre. But this? .This is different. This is a conversation with an AI that listens. Literally.

Netflix is now testing OpenAI technology in its search engine. Although they haven’t officially named it, it’s likely powered by ChatGPT. That means it’s not just a static suggestion—it’s a fluid, almost human interaction.

Table: New Search Possibilities with AI on Netflix

Search TypeExample Request
By Mood“I want something to cheer me up”
By Cross-reference“A thriller like Severance but with the humor of The Crown”
By History“Tom Cruise’s first movie”
By Creator“Shows by the creator of Euphoria”

Searching With Your Heart (Not Just Your Thumb)

The concept may sound simple, but it’s a silent revolution. Netflix doesn’t want you overwhelmed by endless choices. It wants to say: “Here’s what you truly need today.” This is about more than entertainment—it’s about emotional connection through content.

Right now, this amazing feature is only live in Australia and New Zealand on iOS. But we all know how fast tech moves—if the test succeeds, global expansion is just around the corner.

MundoVirtual’s Take: AI Knows Us Better Than We Think

Here at MundoVirtual, we’re not surprised… but we are thrilled. We’ve been saying for years that AI isn’t here to replace us—it’s here to amplify us. And what Netflix is doing proves it: using artificial intelligence to get us closer to stories we truly need. Stories that understand us, lift us, and sometimes shake us awake.

That said, there are still challenges. AI in Spanish isn’t nearly as developed. In countries like Spain and across Latin America, many show titles differ radically from their originals. That’s a real issue Netflix will need to fix before this becomes a truly global tool.

Table: Current Roadblocks for AI on Netflix

ChallengeImpact
Translated TitlesCan confuse the AI during search
Limited Language TrainingLess accurate AI performance in non-English languages
Regional AvailabilityNot yet available in Spain or Latin America
Netflix is now testing OpenAI technology in its search engine.

When You Realized Watching Movies Would Never Be the Same

This isn’t just a technical upgrade. It’s a cultural shift. We’re entering a world where you don’t have to know what you want to watch—the platform discovers it with you.

At the end of the day, we all want the same thing: to feel understood. And if a movie or series can give us that—then welcome, AI.

Follow us on social and subscribe to MundoVirtual to keep up with how AI and tech are reshaping our experience of entertainment.

And now I ask you: Would you trust artificial intelligence with your next movie night?.Let’s talk in the comments.

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